Jeep Worried About Bronco
Chevrolet and jeep parent company fca aren t worried about getting caught off guard by the upcoming ford bronco which is due out in the spring of 2020.
Jeep worried about bronco. Jeep s latest sales training material for dealerships is meant to help the staff fend off competition posed by ford s fresh from the oven 2021 bronco. Making sure that dealers know the differences and are able to sell you on why the. The sincerest form of flattery spends the entirety of its four pages picking apart features of the bronco that jeep claims are inferior to those found on the. This means pointing out jeep wrangler s.
We knew this had jeep worried. I m not sure the rugged off. Everything we know about the jeep wrangler rival. This jeep fighter boasts impressive stats like deep crawl ratios and high approach and departure angles that.
But like it typically does jeep appears to be solving its competitive problems with the tried and true method it always uses stuffing a v8 in something. Estimates are for bronco to sell 200 000 to 250 000 units annually and the vehicles certainly target jeep benchmark analyst mike ward told barron s. Ford hasn t exactly made it a secret that the 2021 bronco is a direct shot at the market dominating jeep wrangler. While the automaker s midsize.
So what s jeep doing. Photo by fcaford came out swinging with the 2021 bronco there s no doubt about it. On the same day the bronco reveal is. David kelleher owner of a jeep dealership in glen mills pa near philadelphia says he s happy to see the bronco name return but he s not too worried about the threat to jeep sales.
Ford first promised the bronco would return at the 2017 detroit auto show along with the ranger.
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